Vital Impacts organizes a sale of flash photographs


LLooking for something to fill that empty space on your wall while hoping to do some good in the world? Vital impacts currently holds its Impact Now Humanitarian Aid Salean event that showcases some of the most iconic images created by National geographic photographers like Jodi Cobb, Jimmy Chin and Melissa Farlow. All proceeds from the campaign will be donated to Direct reliefa charity that provides doctors and nurses with vital medical equipment and supplies.

Founded in 2021 by award-winning photographer Ami Vitale (who made the AFAR list Women to watch in 2020) and visual journalist Eileen Mignoni, Vital Impacts, owned and run by women, is a non-profit organization based in Montana dedicated to providing financial assistance to community organizations, protecting wildlife habitats and raising people. budding photographic talents. This is Vital Impacts’ second sale, but Vitale has held print sales to benefit conservation nonprofits for the past four years.

She created this flash sale in direct response to the many conflicts taking place around the world, including the war in Ukraine. The pieces on offer, some of which have never been released for sale, range from cuddly polar bears to Yosemite Valley. Vitale selected them in the hope that they will inspire viewers to reflect on the beauty and enduring nature of the human spirit.

“Photography can remind us all that we have so much more in common than we often realize,” says Vitale. “It has the unique ability to transcend all languages ​​and help us understand our deep connections to each other and to all life on this planet. It is the ultimate tool for creating empathy, awareness and understanding between cultures, communities and countries.”

A couple join other Ukrainian protesters during protests in the

There are 112 different images available and the prints come in two sizes: 11 x 16 inches ($275) and 16 x 24 inches ($675). Photographs are printed with museum quality matte ink paper. Plus, every aspect of this sale, printing, shipping, ordering system, and website, has all been carbon offset, so it’s also environmentally friendly. Grab one while you can – print sale ends May 10.

Swimmers at the edge of the beach in Saint-Malo, France
A girl pretends to be the princess of the tundra in the camp of the Nenets reindeer herders.
Matterhorn at dawn, photographed in 1993 in Zermatt, Switzerland.

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