President of Pinnacle Packaging shares her expertise on the new trend of QR codes in the packaging industry; Codes can give buyers 10x experience

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“Packaging is jumping on the QR code bandwagon, especially because of COVID. It’s an easy way for consumers or anyone receiving a package to scan the QR code and get more information about the product or the company itself. It has started gaining popularity over the past couple of years.

QR codes may have failed when first tried 10 years ago, but this time they are a marketing team’s most valuable asset. Pinnacle Packaging President Nicole DeJoris says you can expect to see them everywhere, including on packaging supplies, from shipping boxes to tapes and inserts.

“Packaging is jumping on the QR code bandwagon, especially because of COVID,” DeJoris said. “It’s an easy way for consumers or anyone receiving a package to scan the QR code and get more information about the product or the company itself. It has started gaining popularity over the past couple of years.

Not only do these quirky pixel squares make marketers’ dreams come true, but more importantly, they give shoppers a “10x” experience with their ease and speed of use. All it takes is a quick scan with a phone’s camera, tapping the link that appears, and a buyer or prospect is immediately taken to a URL directly related to something they has purchased or is interested in.

QR codes are of two different types, static and dynamic. Static codes take a user to a location that provides information that will not change, while the dynamic version is editable, which makes it much more versatile since the information retrieved while scanning can be changed.

The dynamic QR code is particularly useful for placement on shipping boxes and water-activated tape, as these are purchased in large quantities, and the information that was important when the boxes were first printed with the code may change over time.

DeJoris pointed out that changing print plates for shipping boxes can be expensive, adding that “if you don’t want to incur that extra expense, putting a QR code on the water-activated tape is a great alternative. “.

Marketers are excited about the growing popularity of QR codes because, in an instant, they can lead a buyer or prospect to everything from a company’s social media to its website, product descriptions, events at come, feedback forms or warranty registration.

Scanova.io shared information about this trend in its QR Code Statistics 2022: Up-To-Date Numbers on Global QR Code Usage. The article stated that “according to a recent survey by Statista, in the United States alone, an estimated 11 million households would have scanned a QR code in 2020. This would have meant an increase from approximately 9.76 million scans in 2018”.

A code can also encourage one-click customer retention by telling shoppers, “Thank you for your purchase. Click here to answer a quick question and get a coupon for your next visit.” The possibilities are virtually endless and are an exciting way to bring your packaging supplier and marketing team together.

DeJoris is excited to see what the future holds for him.

“Many businesses have struggled to pass their information to the end user as they no longer enter their stores. QR codes are helping everyone bridge the gap,” she said.

About Pinnacle Packaging

At Pinnacle Packaging, we stand behind our products so that we can exceed your expectations. With over 20 years of experience in the packaging industry, we are committed to using our vast knowledge of the packaging industry to provide our customers with the latest information on packaging sourcing and design. . When standard packaging supplies just aren’t enough, we work with customers to provide custom packaging solutions. Ultimately, we strive to ensure that our customers are prepared and informed of the offers available to their business so that they can create a lasting impression through packaging. For more information, visit http://www.PinnaclePackaging.net. ###

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