PaperSpecs Presents: Marc Friedland Felt Auto-Promos


Having designed invitations, event branding and more for clients from the Oscars to Oprah Winfrey, designer Marc Friedland has always focused on creating personal connections between sender and recipient. As you can see in these two stylish self-promotions for Marc Friedland Couture Communications (, he does this through his studio’s unique mix of high-quality materials and design, as well as tactile engagement – all to create an exciting experience that’s always ‘on brand’.

Let’s start with this stunning postcard sent to current and potential customers in a clear cellophane wrapper. It features a green felt front – the studio’s signature color – that has been screen-printed with the words “heart feel thanks!”, elegantly framed by White Singer stitching. The felt is mounted on a 120lb Cover Mohawk Superfine Digital sheet which gives the piece an attractive sturdiness.

Note the “Marc the Moment” joke, which uses Green’s signature. (The elegance here is in the details. Note, for example, the lines of white thread that make it look like Singer stitching is holding the two substrates together.) Right away, I can’t help but unbox the piece and run my fingers over it.

The second part of this series of self-promotions is this green felt pouch screen-printed with the words “remember how you felt”. (There’s that word again :-)) Once again the edges are Singer sewn, this time securing the front to a gray backing.

Inside, a colorful 12-page CMYK brochure digitally printed on 110lb semi-gloss coated paper showcases some of the studio’s creations in rich, imaginative photography against colorful backgrounds and minimal text. “Feeling comes first” proudly proclaims the cover. Several additional bulk maps provide further examples of the design studio’s impressive work.

At that point, you see that the repeated use of the word “felt” was not just a pun on the materials used, but rather a way of conveying the studio’s guiding principle: whatever they create aims to resonate with people on an emotional level…and the haptic experience they deliver in their promotional materials is a big part of that.

By paying close attention to detail and staying stubbornly on message, these pieces are sure to have made their recipients feel, too.


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