Palm Printing Turns to Heidelberg’s Versafire EP for Cost-Effective Variable Data Printing


Kennesaw, Ga. April 19, 2022 – palm printa family commercial printer in Sarasota, Florida recently installed a Versafire EP digital print engine from Heidelberg. The new Versafire EP joins a fleet of other Heidelberg products at Palm Printing and serves as a “workhorse” in the company’s digital department – ​​performing up to 100,000 clicks for a single variable data job.

From left to right: Ryan Hedrick: President, Palm Printing; Nicole Baker: Chief Financial Officer, Palm Printing; Tim Bowman: Press Operator, Palm Printing; Renee Phinney: Director of Sales, Palm Printing

Economic. Soft. Efficient.

With its digital business focused primarily on producing mailings for nonprofit organizations and short-run books, Palm Printing needs a digital press that is both cost-effective for long-run variable data jobs and efficient for data processing and inline finishing. Thanks to Heidelberg’s simple pricing model, the Versafire EP is more economical than many other digital presses on the market. “We have another digital press in-house, but the Versafire is our workhorse,” said president Ryan Hedrick. The company runs 80% of its digital work on Versafire and sites running variable data submissions with up to 100,000 clicks in a single task. According to Hedrick, “We could never produce this on our other digital press. We would lose money!

In addition to its economical operation, the Versafire EP is robust enough to handle long-term jobs with superior quality thanks to its improved toner formula, which Hedrick says is “like offset” in appearance. Palm Printing was also able to improve efficiency thanks to the flexibility of the machine design, which allowed the company to add inline finishing options such as a hole punch for hardcover books. spiral and a sad Plockmatic stapler with three-sided cutter and square back finish. . According to Hedrick, “These additions have really made us a lot faster downstream. Now our booklets are even further along in the process when they come to binding.

“We keep coming back”

Even with so many digital print engines available on the market, Palm Printing’s new Versafire EP, which replaces an older generation model, was the only digital press the company considered. “We’ve bought from other companies before, and nine times out of ten we’re not happy with the outcome,” Hedrick said. “We keep coming back to Heidelberg.” Equipped with two Speedmaster presses, a Suprasetter CtP, Prinect Production & Business Manager, POLAR cutters and a Stahlfolder, the Versafire EP is an excellent addition to Palm Printing’s existing Heidelberg range. After installation in November 2021, the company decided to implement a full Heidelberg print color management service on its Speedmaster presses and new Versafire to ensure flawless color quality between machines. This now gives the company the flexibility of being able to run different jobs for the same client between different machines with matching colors.

Other benefits of the Versafire EP include customer access to application support – both in person and over the phone. When the machine was first installed, Palm Printing needed help extracting a job with a large amount of data. “My operator picked up the phone and someone was able to help him through the process immediately,” Hedrick said. “The job took a quarter of the time it would have taken us to complete it on our own.” Heidelberg’s strong customer support is one of the main factors why Palm Printing continues to turn to Heidelberg solutions. “I think it’s important to see how a company handles issues as they arise. Whenever we have a problem, Heidelberg stands behind their products 100%. They are the leader as far as I am concerned. A very strong partner for us.

About palm printing

Since 1988, Palm Printing has served Sarasota and Manatee counties with quality commercial printing services. With extensive experience in all phases of the printing process, Palm Printing offers a wide range of offset and digital printing capabilities. Putting customer service first, the company’s state-of-the-art equipment enables Palm Printing’s team of experts to assist customers with a wide range of services including design, printing and direct mail.


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