Undoubtedly, the online teaching method has overcome the communication gap, in the case of distance education, and recently faced the covid-19 phase. Printed material remains an important medium for meeting course delivery requirements. It has been observed that the younger generation has a short attention span and tries to move on to the next activity instead of waiting for the current activity to finish. The quick jump to the conclusion is expected mainly by young students, as observed when communicating with them. It shows impatient behavior by desiring to grab a lot of things in a short time.
Fung’s (2007) study indicates that with the printed material provided, the course objectives were met but the use of access devices varied considerably. A famous quote from Winston Churchill also re-emphasizes the importance of printed/published material by stating “there is no public opinion, only published opinion”.
The economic stakes are there, which are not ignorable, but the real point of discussion is to maintain the attention and the interest of the students in accessing the printed material. There are still many ways to access it, but the motivation factor is lacking among students to overcome the changing environment. Printed/published material is considered authentic, credible and engaging source
Furthermore, besides academics, the print media also has equal importance. It’s the other side of the story that nowadays TV, Twitter, Snapshot, LinkedIn, Instagram, etc. have taken up the ‘IN’ space due to easily accessible and fast sources of communication. The era of modern digitalization with various communication tools and sources has made it a habit among young people to be eager to grasp more information in a shorter time. Research material written in academics or print media is well-thought-out analysis by an expert. Books are written keeping the target audience, with a purpose and a target. It is therefore necessary to reinforce the importance of printed/published material among the younger generation, which is observed to be diminishing these days.
With regard to journalism, it is considered a medium that translates complex information in a simplistic way to understand it with the greatest transparency. Journalism is a practice that promotes public welfare and focuses on the creation of information and its dissemination in a pluralistic and open manner.
However, such a balance is difficult to maintain in today’s society. Recently, a seminar at Riphah International University’s Department of Media Science was held on “Print Media, Its Reach and Importance” to highlight the importance of printed material. The discussion led to the conclusion that print media has taken a prominent place not only in newspapers, its presence can be seen on various social platforms in written form. Print media has also taken on a new form that cannot be denied.
It is a fact today that the newspaper is economically affected and with force, the pages have been reduced but have also taken the form of e-paper to hide the brakes on the transmission of information. Due to the recent price hike, news is circulating that Lahore publishers have stopped printing books. But there is also an option for e-books. It is economical and takes up less space.
The economic stakes are there, which are not ignorable, but the real point of discussion is to maintain the attention and the interest of the students in accessing the printed material. There are still many ways to access it, but the motivation factor is lacking among students to overcome the changing environment. Printed/published material is considered an authentic, credible and engaging source. It was observed that the seminar discussion made the students aware of the importance of the printed medium. It is not wrong to say that the renowned speakers left their impressions on the young people to draw inspiration from their experiences and work in the field of journalism.
Guest speaker Tahir Khalil, Bureau Chief, Jang, Islamabad strongly believed in keeping strict control over real and fake news as it seriously affects our society. You have to recognize the real and the fake news. The younger generation is quickly inspired by digitization, the latest technologies and the various communication tools available, but it is strongly suggested to learn correctly between good and evil. Without a doubt, it comes with experience, and there are no shortcuts. Talat Hussain, journalist and analyst, opined that impatient behavior in young people leads to going quickly to conclusion instead of properly researched work. The printed material suggested studying for a good analytical conclusion as this is a well-researched work that must have been extensively peer-reviewed.
It was concluded that print media as a source of written information has taken many forms today and is a source of effective information dissemination tools. Additionally, incorporating appropriate access structures and learning materials into the desired course will create self-instructive and interactive sources of delivery for students.