On the heels of the release of their 2022-23 away kits On Thursday, Italian Serie A giants Juventus teamed up with a Mexico-based fashion designer to remix the kit for a limited-edition collection.
design house Liberal Youth Ministry took the new Juventus kit and gave it its own twist, resulting in a one-of-a-kind capsule collection. It features multiple distressed jerseys with LYM’s signature bright color prints underneath. It also includes hoodies with distressed jerseys over them, allowing the print of the hoodie to show through.
“Liberal youth ministry and soccer converge in an energy that is difficult to describe: you have to live it, sweat it and feel it in every cell of your body. For me, a mind that lights up and transforms is primitive youth.
— Antonio Zaragoza, Founder and Designer, Liberal Youth Ministry
According to the press release announcing the collaboration, for Antonio, “a torn shirt is the symbol of post-futuristic archeology which he calls primitive because it captures the essence of young people – their fire, their wild nature and their free spirit. – and how it speaks speaks to us of a future in which we return to the essence of our roots: a sacred but modern spirituality.
“This collaboration is a resignification,” the statement continues: “a dialogue between the iconic of the present and the past and the disruption of the future that always emerges from destruction, like a fire that burns and transforms.”
LYM was established in 2016. Its pieces have been worn by some of the biggest names in music, including Justin Bieber and Kanye West.
The collection is released in conjunction with Juventus’ pre-season tour of the United States. They will take on Liga MX side CD Guadalajara tonight (Friday) at the Allegiant Stadium in Las Vegas, and face FC Barcelona on Tuesday at the Cotton Bowl in Dallas. The tour concludes with a game on Saturday July 30 against Real Madrid at the Rose Bowl in Pasadena, California.
The capsule collection swimwear will be available for sale starting Saturday, July 23 at 11 a.m. PT at Dover Street Market Los Angeles, Dover Street Market New York, and DSMNY Online Store.
It’s not the first time that Juventus have collaborated with an artist. Back in April the club unveiled a fourth kit for the 2021-22 season designed in collaboration with a Brazilian street artist Edouardo Kobra. The colors and shapes used in the jersey mirror those used in a mural Kobra painted at Juventus Academy in São Paulo, Brazil.