igus Goes Gamification: the online game Igumania makes movement plastics even more tangible


The online browser game igumania allows anyone to become a production manager and explore the world of self-lubricating, maintenance-free motion plastics and lead their business to success. (Source: igus GmbH)

Anyone can become production manager of their own Mars Rover factory and playfully immerse themselves in igus products

STAMFORD, CT, USA, Aug. 24, 2022 /EINPresswire.com/ — The global leader in motion plastics igus® launches igumania, an online game that allows gamers to experience igus products creatively. Players of the game assume the role of production manager of a Mars Rover factory.

Unscheduled maintenance and production stoppages are among the biggest challenges for industrial companies. The movement plastics specialist igus now makes it possible for everyone to become a production manager themselves and meet this challenge with the online browser game igumania.

The game was developed with the help of the Unity game engine platform and immerses players in the world of motion plastics. Installing igus products reduces maintenance times in production, so machine downtime is eliminated, even in the game. .

game scenario
As the production manager of the newly created Mars Rover factory, players struggle with the many unplanned shutdowns of the factory and maintenance in production. Support is provided by Rusty, the trusty robot assistant, and Dave, the igus technical support representative, whose visit marks the start of a joint success story with motion plastics.

At the start of the game, not all movement plastic solutions are available, but they can be unlocked during the game with the igus laboratory technology tree. Throughout the game, players can install different igus products. Players can choose between iglide® plain bearings, energy chain® cable carrier, chainflex® cables, drylin® linear and drive technology, and even complete low-cost automation solutions, such as the ReBeL service robot.

Completing various tasks unlocks more perks, perks, and products – electronics chain recycling, assembly line extension, conveyor belt acceleration, or smart plastics for automatic robot maintenance. Players can also experience the real/virtual igus motion plastics trade fair (imps) as an in-game trade fair and learn more about motion plastics products.

Gamification approach for more usability
But why does igus want its own game?

“The idea was born when we were thinking about how to make our high-performance plastic products and their unique selling points even more tangible – in a very simple and playful way”, explains Frank Blase, Managing Director of igus.

igus follows the principle of “serious gaming”. Online gaming is not only meant to be entertaining, it also fills knowledge gaps in a fun way while communicating the benefits of igus high-performance plastics.

“We have good expertise in the software sector and already offer a number of online tools – from product life calculators to 3D printing services and configurators for linear robots. We are already pursuing the gamification approach here, for example using the Unity platform for our linear robot configurator, which makes it extremely intuitive,” Blase continued. “We want to develop this approach further and make our whole experience online even more fun and user-friendly in the future. Having our own online game is the perfect opportunity to gain valuable experience in the field of gamification.”

Game development: from student project to business creation
To develop its own online game, igus called on the services of the Cologne Game Lab, an institute of the Cologne University of Applied Sciences. Their student projects have won awards, including the German Computer Game Prize.

The task was to develop a concept for an igus game within a week. Ten student teams took up the challenge as part of the igus student project. igumania’s idea won, and the winning team won the contract to develop the game.

What makes it special is that the student project became an idea for a company, and Arkadijs Gribacovs, Ethem Kurt and Leonard Liebler founded elads GbR for game development.

“There are still relatively few entrepreneurs in Germany. We are all the more pleased that our idea has awakened the entrepreneurial spirit of young talents and given the impetus to start a business,” said Blasé. And the development of igumania will continue: after having acquired a first experience and optimizations, the developers plan to launch an Android and iOS application version.

To learn more or to subscribe to news about game updates, click here: igumania game registration https://content.communication.igus.net/en/igumania-game

igus GmbH develops and produces motion plastics. These high-performance, self-lubricating polymers improve technology and reduce costs everywhere things move. In power supplies, highly flexible cables, plain and linear bearings and tribopolymer lead screw technology, igus is the global market leader. The family business based in Cologne, Germany, is represented in 35 countries and employs 4,900 people worldwide. In 2021, igus achieved a turnover of 961 million euros. Research at the industry’s leading testing labs consistently produces innovation and more safety for users. Two hundred and thirty-four thousand items are available in stock and the shelf life can be calculated online. In recent years, the company has grown by creating internal startups, for example, ball bearings, robot drives, 3D printing, the RBTX platform for Lean robotics and “smart plastics” smart for Industry 4.0. Among the most important environmental investments are the “chainge” program – recycling of used energy chains and participation in a company that produces oil from plastic waste.

Michael Rielly
+1 800-521-2747
[email protected]


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