HP outlined details of an upcoming webinar designed to show printers how integrating white ink as part of their print service can help differentiate their business from competitors.
Scheduled to take place at 10 a.m. on January 25, ‘Find out how white ink can give your business a competitive edge’ will highlight how white ink can be used on a variety of new applications while existing HP white ink users around the world, including representatives from UK-based PressOn, will talk about their experiences and how it benefited their work.
Other companies set to showcase their work include Russian Printing Zeitz and Spanish graphic design, marketing and advertising studio Print area.
Live demonstrations will be given HP Latex R Series and HP Latex 800W printers to illustrate various white ink applications such as window graphics, signage and decoration.
“We’ve formulated this webinar to show how the latest technology and cutting-edge innovation from HP can help PSPs stay ahead of the competition and keep their businesses more profitable,” said Vesela Asenova, organizer of HP webinars and events.
“Achieving stunning results, HP Latex White Ink helps PSPs stand out from the crowd with a high-opacity white that resists yellowing over time for applications on transparent and colored media. Technology enables print companies to create graphics that leave a lasting impression and offer the potential for better margins.
At the end of the webinar, attendees can discuss white ink technology with HP experts in a live Q&A session.
The event will be hosted in English but will be translated live into French, German, Italian, Polish and Spanish.
To register, visit: bit.ly/HP-white-ink