HP buyers say website ‘crossed out’ prices are misleading

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By Gina Kim (July 18, 2022, 5:28 p.m. EDT) — HP Inc. was slapped Friday with a proposed class action lawsuit in California federal court accusing the computer manufacturing giant of pricing high and fictitious “crossed out” for products on its website, leading customers to believe they have saved considerable amounts of money through alleged markdowns and discounts.

According to the putative 43-page class action lawsuit filed on behalf of California consumers, HP customers Rodney Carvalho and Mark Maher accused the company of employing a bogus pricing system in which it deliberately and artificially inflates the prices of its products sold on its website to make it appear as if the sale prices, shown under the strikethrough…

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