Rachel Robinson, owner of design and typography studio Robinson Press, knows that the invitation is the first clue wedding guests have of what’s to come.
Graphic designer Rachel Robinson pursued many interests before she found the right fit: she studied fine art, worked for wedding and fashion photographers, and took a job in logos and branding. Eventually, she settled into stationery and started her own business, Robinson Press, in 2011. Originally creating greeting cards, Robinson Press has since focused on personalized wedding invitation suites. “I realized that I really like having a personal connection with my clients,” says Robinson. “The idea of designing wedding invitations felt a lot more true to what I wanted to do, which was to collaborate, have conversations, and meet the people who would appreciate my designs.”
What makes Robinson Press different from other stationery companies?
When you look at my website there is no [just] a style there. And I’m really proud of that, because it shows that I can get on the level of my clients and create something that’s loyal to them, not me. My taste, my advice and my orientations are part of this process. At Robinson Press, I’m a small team, it’s me and an assistant. But if anybody wants something in particular, I have this huge network of different artists who can come in and collaborate with me. So I think we’re very nimble that way and allows us to explore a lot of different design styles.
When should couples start thinking about stationery and how should they prepare for a consultation with you?
The save-the-date must be sent between 6 and 12 months before the event. Then send the invitation 8 to 10 weeks before; but if you choose not to save the date, maybe even a little earlier to give people enough notice. I think couples are really doing themselves a huge favor by discussing their goals for their event. They should have a handful of adjectives they’d like their guests to say about their wedding, whether it’s “so fun” or “elegant.”
What are the popular wedding stationery trends?
I see a lot of “less is more”, which is nice typography with lots of white space, very understated. I am [also] see lots of rich illustrations, watercolors, vellum envelopes on the invitation with a wax seal and ribbons. And I think people are really leaning into the idea that this invitation is almost a gift: you get it in the mail and you open it like you would a gift, because it’s really [one]right?
How do you communicate dress code on invitations?
The formal way is in the lower right corner of your main invitation, you write one of several choices, [for example], black tie or casual cocktail dress. Then there’s a more modern way to do it, whether you put it on your invitation or have a details card. [with] accommodation [and] outfit.
What’s the most creative wedding stationery you’ve designed?
I’m working on a wedding at the Boston Public Library, and the basis of the bride’s decision-making process is the film. Outside of Africa. It has all these really beautiful, rich colors and wildflowers. And there’s a formality to that because this movie is set between the wars, like the 1930s, and just has that Old World [feel] to that. I like to mix old world elements and bring them into a modern context.
What is the specialty of Robinson Press?
We really love typography. I started the business as a letterpress printer, hand-printing every invitation that left the studio. As I grew older, I sought help from other typography studios. I appreciate that this printing process has been around forever and weddings have been around forever. There’s just this nice storytelling element to using an ancient process. I would say that my specialty over the years has become impeccable typography. I think people make so many mistakes with typography in terms of size and white space. Having very tight typography is just one level of finishing and finishing that your wedding invitation deserves.
Rachel Robinson offers tips on how to set your event apart, starting with your invitations.
Work with a designer
You might be surprised to find that hiring a local designer isn’t much more expensive than the invitations you can order online, with the added benefit of being sure the design accurately reflects your couple and heart. of your event.
Don’t forget the details
Introduce bright or rich colors into your suite in the form of an envelope liner, wax seal or business reply envelope. And go for that thicker paper – it feels so solid in your hand. When guests pick it up from the courier, the weight of the envelope alone will make an impression.
make it sparkle
Think of the wedding night and how enchanting the reflected light will look on your candles, glasses, cutlery and sequins on dresses. Bring a little of that enchantment into your wedding invitations with metallic stamping. I am currently going for matte gold foil printed on olive green paper.
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