FSEA Forms Alliance for Digital Beautification


Foil & Specialty Effects Association Announces Alliance to Create Opportunities Around Growing Digital Print Decoration Markets

Topeka, Kansas — The Foil & Specialty Effects Association (FSEA) has announced the formation of the Digital Embellishment Alliance (DEA) – a community developed to create education and communication opportunities for the growing digital embellishment segment of the printing industry.

“We are thrilled to welcome the Digital Embellishment Alliance as part of our mission at FSEA,” said Jeff Peterson, Executive Director of FSEA. “We believe that by having a focused advisory board in the area of ​​digital embellishments, we can create educational programs and membership benefits specific to this growing segment of the print and packaging industry, because more and more designers, commercial printers and print finishers are using digital enhancement processes to add value to their print projects.

The DEA will provide targeted benefits related to accelerating the widespread adoption of digital beautification technologies. This will include programming this specialist area at FSEA events – such as the recently introduced Amplify Print event and other FSEA conferences and meetings – standards initiatives, designer outreach, trend analysis and brand education.

“In the world of digital print embellishments, we see a market that is poised to go mainstream but still suffers from a brand and designer awareness issue,” explained Gene Petrie, President of the FSEA Board of Directors. DEA’s primary goal is to help users and manufacturers educate their customers and better understand how these digital beautification technologies can help brands increase their return on print investment.

A website will provide information and resources dedicated to the Alliance and its mission. DEA members will also have access to tangible benefits offered by FSEA, including the FSEA Grainger Rebate Program, which can save members thousands of dollars on commonly used supplies and equipment; shipping discounts through Partnership®; and a DEA HelpLinks messaging community, where members can ask technical questions of others involved in digital beautification technology.

Applications to join the Digital Embellishment Alliance will soon be open. For more information, contact Jeff Peterson at [email protected] or call 785.271.5816.


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